Playing to win

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Spisovateľ: Lafley A.G., Martin Roger L.
Vydavateľ: Harvard business review press
Rok vydania: 2013
Stav knihy:
Katalogové číslo: O3279

Kategória v ktorej je kniha zaradená:

Cudzojazyčná / Anglická

Are you just playing - or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future - something that doesn't happen in most companies. Now two of today's best-known business thinkers get to the heart of strategy - explaining what it's for, how to think about it, why you need it, and how to get it done... v angličtine, obal tvrdá väzba, 260 strán

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